The program is based in Milan, with a race-weekend visit to an Italian circuit.
Italy is the home turf of both industries: Serie A football and the €12.4bn Motor Valley, home to 188 racing teams. Football and motorsport are global, multi-billion businesses with fast-growing careers and here students learn them from the inside, in the country that plays a key role in both.
About the Course
Discover how the business of sport really works, inside two of the industries Italy leads the world in: football
and motorsport.
Over two weeks, students go behind the commercial engine of professional sport, how a top football club and a professional racing team are financed, how players and drivers are contracted, sponsored and turned into global brands, and how championships and events are built and sold.
Taught by faculty who work inside leading sports organizations, with an HQ visit to a top Serie A club and behind-the-scenes access at a live GT race weekend.
Week 1 covers the business of football, club economics, player contracts and the transfer system, the academy model, and commercial operations.
Week 2 covers the business of motorsport, team economics and the sponsorship model, the anatomy of a team, driver management, and how championships are commercialized.
Two team projects bring it to life: grow a top club's fanbase, and launch a new racing team, each pitched to a mentor panel.
Academic Program: (In English)
Football club economics
Motorsport team economics
Driver & player management
Academy Model
Capstone project
Special Excursions:
HQ visit of a leading Serie A team
GT race weekend
Visit a leading sports apparel brand
Lake Como* (Residential)
Package Includes (*Residential) - Arrival-departure days are always Sunday-Saturday (residential formula)
All lessons & company visits (60 hours)
Accommodation in Milan* (University Residence, Single rooms en-suite bathroom, Safe, international environment, Common study areas, gym and social spaces)
3 meals/day (full board)*
Excursions & cultural visits*
Certificate of completion
24/7 staff supervision
Liability & Accident Insurance
Day Formula (for those that do not wish to stay overnight) is also available for this 2 week course from 5 - 16 July at a cost of € 2,950 (Monday- Friday) - Includes all Automotive design lessons, labs, & lunch with daily return in the evening.
Supplements:
Airport Transfers - Milan Airport : Milan Malpensa & Milan Bergamo Airports €150 each way or Milan Linate €75 each way
Extra Night: €150
Additional Insurance Policy: (Optional)
- MULTIRISK: €20
- MULTIRISK + CANCELLATION: €40
About the School
Over two weeks, students go behind the commercial engine of professional sport, how a top football club and a professional racing team are financed, how players and drivers are contracted, sponsored and turned into global brands, and how championships and events are built and sold.
Taught by faculty who work inside leading sports organizations, with an HQ visit to a top Serie A club and behind-the-scenes access at a live GT race weekend.
