Why this Programme?
Experience University-Level Psychology – Study on the prestigious University of Bath campus, exploring human behaviour, decision-making and psychology through engaging seminars, interactive workshops and practical challenges.
Discover the Science Behind Human Behaviour – Explore fascinating topics such as neuromarketing, motivation, evolutionary psychology, consciousness and artificial intelligence, understanding what influences the way people think, feel and act.
Develop Leadership & Communication Skills – Learn how to inspire others, negotiate effectively, make decisions and communicate with confidence, while discovering your own leadership style and strengths.
Explore Marketing, Branding & Consumer Psychology – Discover how successful brands influence consumer behaviour and learn to create innovative marketing campaigns using psychology, creative thinking and AI tools.
Strengthen Your University Applications & Career Prospects – Receive a personalised reference letter and a Sapphire Education certificate, while exploring future careers in psychology, behavioural science, marketing, leadership and communication.
Experience University Life & Make International Friendships – Live on the University of Bath campus, develop independence and confidence, and enjoy exciting excursions, cultural activities and friendships with students from around the world.
About the Course
This course helps students understand people.
Students explore why people make decisions, what makes them trust others, how leaders create belief and how communication changes the way ideas are received.
Rather than treating psychology, marketing and leadership as separate subjects, the programme connects them through one practical question: how do you understand people well enough to influence them responsibly?
Workshops are highly interactive. Students debate, interview, decode adverts, run simulations, test ideas, use AI creatively and build short pitches. They also reflect on their own behaviour, values and leadership style throughout the programme.
Across the course, students build a personal Consultant’s Toolkit, adding one practical tool from each workshop. By the final session, they use these tools to diagnose a communication challenge, propose a leadership response and create a campaign that follows from their insight.
About the School
Package Includes:
2 Weeks Full Programme Course
Subject Learning, Seminars, Workshops, Projects , Industry Experiences, Innovation Showcase
Masterclasses (Academic Writing & Academic Reasoning, Seminar Discussion & Speaking Skills,
Lecture Notes & Study Strategies, Research, Evidence & Academic Integrity, Academic Showcase
University Visit
Career Guidance Workshop
Full-Day Excursions
Local Activities
Cultural Immersion
Evening Activities
Accommodation in Modern, private en-suite accommodation
All daily meals, with dietary requirements catered for
Shared dining and common areas
24/7 on-site staff
High staff-to-student ratio
Designated mentor groups for check-ins
Course Directors and Student Experience team throughout
Insurance
Supplements:
Airport Transfers - price to be confirmed
Who is the course for:
This Summer Experience is for students aged 14-18 and you do not require any prior knowledge to attend.
English Level:
Minimum English standard: International students should have at least an Upper Intermediate level of English
Course Start Dates:
4th – 17th July 2027
18th – 31st July 2027
Study at the University of Bath
The course runs on campus at the University of Bath, a top-ranked UK university in a UNESCO World Heritage city.
Students live on campus in modern en-suite university accommodation and experience a focused academic environment designed to support learning, independence and confidence.
What You'll Study: Course Curriculum
Psychology & Human Behaviour
Neuromarketing
Thinking Fast and Slow
Evolutionary Psychology
Consciousness and AI
The Science of Motivation
Leadership, Communication & Self-Awareness
Leadership Compass
Leadership Toolkit
Cynefin: Problem Solving & Decision Making
Negotiation
Influence, Marketing & Creative Communication
Mindset in Marketing
How Brands Get Inside Your Head
Got Life?
Marketing with AI
Design Thinking Sprint
The Final Challenge
Innovation Showcase: Behaviour & Influence Challenge
The Behaviour & Influence Challenge is the final showcase of the Psychology, Marketing & Leadership course.
Working in teams, students choose a real-world communication challenge and build a three-part response:
A one-sentence diagnosis of what is really happening
A leadership or communication response to address the people issue
A campaign idea that follows directly from their insight
Students must also create something visible, such as a slogan, mock advert, storyboard, landing page, product concept or campaign visual.
The focus is not only on creativity. Students must explain the psychology behind their idea, show how their recommendation connects to the problem and present clearly to the room.
The Future: University and Careers
The programme is designed to help students explore future university and career options linked to psychology, communication, leadership and human behaviour.
Students consider how understanding people connects with future study and careers across psychology, marketing, design, leadership and communication-focused fields.
Careers linked to this course include:
Psychology
Behavioural Science
Consumer Psychology
Marketing Communications
Leadership & Team Development
UX Research
Creative Strategy
Organisational Psychology
Reference Letter and Certificate
To support every student in their application for university or future careers, every student leaves with a reference letter and a certificate,
The Reference Letter includes:
Details on the experiences they had on the programme
Details on their own performance during the programme
The Certificate includes:
A S.E. Certificate
Course title, dates and campus
