Why This Programme?
Experience University-Level Business Studies – Study on the prestigious University of Bath campus, experiencing university-style teaching through interactive seminars, workshops and practical business challenges.
Learn from the World's Most Successful Brands – Discover the business strategies behind global companies such as Apple, Nike, Airbnb, Amazon, LEGO and Disney, exploring marketing, innovation, branding and entrepreneurship.
Create and Pitch Your Own Business Idea – Develop your entrepreneurial skills by designing a start-up concept and presenting it in a Dragon's Den-style pitch, building confidence, creativity and problem-solving abilities.
Develop Essential Business & Leadership Skills – Strengthen your strategic thinking, communication, teamwork and decision-making skills through real-world case studies, group projects and interactive challenges.
Boost Your University Applications & Career Prospects – Receive a personalised reference letter and a Sapphire Education certificate, while exploring future opportunities in business management, marketing, entrepreneurship and innovation.
Experience University Life & Make International Friendships – Live on the University of Bath campus, develop independence and confidence, and enjoy exciting excursions, cultural activities and friendships with students from around the world.
About the Course
This course introduces students to the real world of business through global case studies, team challenges and creative problem-solving.
Students explore companies including Airbnb, Nike, Apple, LEGO, Amazon, Disney and Patagonia, looking at how they built strong brands, created loyal customers, solved operational challenges and made strategic decisions.
Students explore these ideas through practical tasks, group discussions, cultural comparisons and pitch-style activities.
By the end of the programme, students will have developed their own business idea and gained a clearer understanding of how successful companies create, deliver and protect value.
About the School
Package Includes:
2 Weeks Full Programme Course
Subject Learning, Seminars, Workshops, Projects , Industry Experiences, Innovation Showcase
Masterclasses (Academic Writing & Academic Reasoning, Seminar Discussion & Speaking Skills,
Lecture Notes & Study Strategies, Research, Evidence & Academic Integrity, Academic Showcase
University Visit
Career Guidance Workshop
Full-Day Excursions
Local Activities
Cultural Immersion
Evening Activities
Accommodation in Modern, private en-suite accommodation
All daily meals, with dietary requirements catered for
Shared dining and common areas
24/7 on-site staff
High staff-to-student ratio
Designated mentor groups for check-ins
Course Directors and Student Experience team throughout
Insurance
Supplements:
Airport Transfers - price to be confirmed
Who is the course for:
This Summer Experience is for students aged 14-18 and you do not require any prior knowledge to attend.
English Level:
Minimum English standard: International students should have at least an Upper Intermediate level of English
Course Start Dates:
4th – 17th July 2027
18th – 31st July 2027
Study at the University of Bath
The course runs on campus at the University of Bath, a top-ranked UK university in a UNESCO World Heritage city.
Students live on campus in modern en-suite university accommodation and experience a focused academic environment designed to support learning, independence and confidence.
What You'll Study: Course Curriculum
Innovation and Strategy
Airbnb: Innovation & Product Development
Apple: Strategy & Ecosystem Thinking
The Sapphire Pitch: Build Your Own Business
Branding, Creativity & Customer Experience
Nike: Branding & Marketing
LEGO: Creativity, Design Thinking & Operations
Disney: Customer Experience & Storytelling
Scale, Operations & Responsible Business
Amazon: Operations & Logistics
Patagonia: Purpose, Ethics & Steward Ownership
Innovation Showcase: The Sapphire Pitch
The Sapphire Pitch is the final challenge of the Business, Entrepreneurship & Start-Ups course.
Working in teams, students identify a real-world problem and design a scalable, ethical business to solve it.
They draw on lessons from at least four case studies, combining innovation, branding, strategy, operations and purpose into one business concept.
Students prepare an investor-style pitch covering:
Hook
Solution
Engine
Impact
Ask
They then present their idea in a Dragon's Den-style format, defending their thinking and responding to questions.
The focus is not only on the idea itself, but on how clearly students can explain the problem, justify their decisions and show how their business could work in the real world.
The Future: University and Careers
The programme is designed to give students a broad set of experiences that help them understand future university and career options in business, entrepreneurship and innovation.
Students take part in a dedicated Career Guidance Workshop, where they explore future pathways, reflect on their strengths and consider how business connects with different industries.
Careers linked to this course include:
Entrepreneurship
Business Management
Marketing & Brand Strategy
Product Management
Operations & Logistics
Customer Experience
Sustainability & ESG
Management Consulting
Reference Letter and Certificate
To support every student in their application for university or future careers, every student leaves with a reference letter and a certificate,
The Reference Letter includes:
Details on the experiences they had on the programme
Details on their own performance during the programme
The Certificate includes:
A S.E. Certificate
Course title, dates and campus
